Virtual Sampling

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Skip sample delays.

Virtual samples of five menswear looks with styling notes

Virtual Sampling brings designs to life digitally so you can visualise styles, colours, and fits before production, saving time and sample costs.

  • Decide faster
  • Save time
  • Cut costs
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Model in a rust gown among desert rocksModel in an ivory suit with gold cuffs in a canyonModel in an ivory trench coat against sandstone

How Virtual Sampling works

Physical sampling takes time and increases costs: every round means making a sample, shipping it and waiting. Virtual Sampling brings your designs to life digitally instead.

You see each style on a model, in its colours and with its fit, with styling notes, before anything is made. Whole looks can be reviewed side by side, so a range is judged as a range.

Virtual samples are tested with models and consumer panels. The winners are locked in before production so you only make what sells, and each one goes into a production-ready tech pack.

  • Decide faster

    Review styles, colours and fits on screen without waiting for physical samples to arrive.

  • Save time

    Fewer rounds of physical sampling means a shorter road from design to production.

  • Cut costs

    Spend less on samples of styles that never make the range.

Questions

Questions about virtual sampling

What is virtual sampling in fashion?

Virtual sampling shows a garment digitally, on a model, in its colours and fit, before a physical sample is made. Brands use it to review and choose styles without waiting for samples.

How does virtual sampling save time and cost?

Physical sampling takes time and adds cost with every round. Seeing styles, colours and fits digitally first means fewer physical samples and faster decisions.

How is a virtual sample judged?

Virtual samples are tested with models and consumer panels. The winners are locked in before production so you only make what sells.

What happens to the chosen styles?

Each chosen style gets a production-ready tech pack, and Sourcing Hub matches it to a vetted factory.

More from Design Studio

Trend IntelligenceTurn global fashion signals into smart design decisionsData-Driven DesignFashion design guided by your sales dataTech PacksSeamless development of clear, detailed, production-ready tech packs

Virtual Sampling is one part of Design Studio. The tech pack and sampling guide explains how a sample is judged before production.

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