Why guess
what will sell?
Data-Driven Design uses sales and customer insights to refine styles and create market-ready fashion designs.
- Faster decisions
- Smarter collections
- No guesswork
How Data-Driven Design works
Data-Driven Design turns your sales data, customer preferences and market insights into better fashion designs. Piqit analyses your bestsellers and the colours, fabrics, prints and price points behind them.
From there we refine the styles that already sell and develop new variations of them: a new neckline, sleeve, hem, length or print on a proven shape, or a new colourway on a bestseller. A competitive landscape of other brands in your category shows where each style sits on positioning, palette, fabric and price.
Signals from Trend Intelligence and your own data are weighed together, so each new design has stronger market potential before it becomes a tech pack.
Faster decisions
Start from what your customers already buy, so design reviews move quicker.
Smarter collections
Build variations and colourways around proven bestsellers, and see where competitors leave gaps.
No guesswork
Every new style is backed by sales and market data, not opinion alone.
Questions about data-driven fashion design
What is data-driven fashion design?
What data does Piqit use?
Does data replace my designers?
What happens after a design is chosen?
More from Design Studio
Data-Driven Design is one part of Design Studio. For a range made and sold under your own label, see private label clothing manufacturing.
