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TREND REPORT 4 for Niche brands in India
The Art of Everyday Wear
One often sees fashion as glamorous, avant-garde, and even difficult to comprehend at times. The clothes we understand the most are the ones that make us most comfortable and relaxed: “everyday wear”. Everyday clothes move with us, sit with us in traffic and run with us throughout the day. While
TREND REPORT 3 for Niche brands in India
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Niche Elevated Basics for 2025
Does the Mocha really Mousse you?
piqit believes the ‘Pantone Colour of the Year 2025’ may not be flattering for most Indian skin tones. India is a unique land of vibrant colours, rich history, deep-rooted traditions, lively festivals, exquisite textiles and much more. Criss-crossing the country, these diverse elements unite and influence each other. Colour is
It’s not all about the bride!
When we think of weddings, the bride and groom are always under welcome scrutiny, wearing breathtaking ensembles. Whether it’s a traditional affair, intimate ceremony, or glamorous occasion, choosing what to wear is not exclusive to the couple. Everyone else, too, is pressed to find the right outfit. Generic outfits
The piqit year-end round-up: Five things we loved in 2024
As we look back on 2024, one thing is clear: niche fashion brands have continued to redefine the rules of style, innovation, and sustainability. From bold designs that captured the zeitgeist to subtle craftsmanship that spoke volumes, this year was a testament to the power of creativity and individuality in
Niche over Mainstream
Light over Darkness, good over evil, and knowledge over ignorance. Diwali, the Festival of Lights, celebrates this narrative of triumph that deeply resonates with everyone, inspiring families to come together and celebrate with joy and hope. As people prepare for the festivities, fashion plays a pivotal role. Whether attending a
piqit picks: Photographers Shaping the Indian Fashion Space
Trend Report 2 - Indian Niche Brands
For all our piqit members, we want to conclude that this report highlights the trends of the second quarter of 2024 and provides invaluable insights into the dynamic landscape of Indian fashion. As you can see above, this comprehensive analysis reveals earthy colors as the most featured color tone, wrap/
KHADDAR- THE SYMBOL OF UNITY
Fabric is a crucial part of a nation's identity. It is created from local flora and fauna resources. Khadi, a natural fibre-based cloth is one such fabric, traces its origin back to Ancient India. Though it was always an integral part of daily Indian life, it gained prominence
piqit Lookbook for Niche Fashion
Independence Day Edition
BREAKING THE GLASS CEILING - THE RISE OF NICHE FASHION IN INDIA
In the ever-evolving landscape of Indian fashion, a noticeable change is underway. As the country celebrates over 77 years of independence, this milestone underscores how it is the right time for a transformation in the industry. For decades, the Indian fashion scene, traditionally dominated by mainstream giants, luxury labels, and
Trend Report - Indian Niche Brands
For all our piqit members, we want to conclude that this report highlights the trends of early 2024 and provides invaluable insights into the dynamic landscape of Indian fashion. As you can see above, this comprehensive analysis reveals blue as the most featured colour, denim as the most popular choice
NAVIGATING THROUGH FASHION POP-UP STORES AND PIN CODES IN BANGALORE.
Across the globe, individuals instantly recognize Bengaluru as a tech hub. Often hailed as the Silicon Valley of India, this vibrant city has more to offer than its tech. Bengaluru boasts creativity, innovation, and a dynamic fashion scene via fashion stores like Cinnamon, Collage, F-folio, and more. Apart from these
Popular Makeup Trends On Our Radar In 2024
This year we see that the makeup trends are all about bold expressions and innovative techniques that celebrate individuality and creativity. There is quite a bit of blush and eyeshadow to have and use on a daily basis. Whether you're drawn to a barely-there natural look, a dewy
Trends
What's Trending : The Eclectic Version
Ensembles to Wear Throughout The Season - There are a few key looks in every season that indicate a shift in the fashion world. As we embrace the arrival of summer, make the best of this opportunity by curating your seasonal wardrobe. Rather than checking out the usual fast fashion
SAG AWARDS 2024 - WINNERS, BEST DRESSED & ICONIC MOMENTS
The award season has been going on spectacularly, and the latest one was the Screen Actors Guild Awards or the SAG Awards. This year’s SAG awards will celebrate outstanding performances that were released during one of the most shocking years of the union. It was just a few months
Say Hello to the Mob Wife Aesthetic!
Here’s what you need to know - There is a viral tik tok fashion trend that’s been going around and making headlines for the past couple of weeks. Even though there are countless micro trends on this platform considered to be shallow and unrelated to the actual world,