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TREND REPORT 4 for Niche brands in India
The Art of Everyday Wear
One often sees fashion as glamorous, avant-garde, and even difficult to comprehend at times. The clothes we understand the most are the ones that make us most comfortable and relaxed: “everyday wear”. Everyday clothes move with us, sit with us in traffic and run with us throughout the day. While
TREND REPORT 3 for Niche brands in India
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Niche Elevated Basics for 2025
Does the Mocha really Mousse you?
piqit believes the ‘Pantone Colour of the Year 2025’ may not be flattering for most Indian skin tones. India is a unique land of vibrant colours, rich history, deep-rooted traditions, lively festivals, exquisite textiles and much more. Criss-crossing the country, these diverse elements unite and influence each other. Colour is
It’s not all about the bride!
When we think of weddings, the bride and groom are always under welcome scrutiny, wearing breathtaking ensembles. Whether it’s a traditional affair, intimate ceremony, or glamorous occasion, choosing what to wear is not exclusive to the couple. Everyone else, too, is pressed to find the right outfit. Generic outfits
The piqit year-end round-up: Five things we loved in 2024
As we look back on 2024, one thing is clear: niche fashion brands have continued to redefine the rules of style, innovation, and sustainability. From bold designs that captured the zeitgeist to subtle craftsmanship that spoke volumes, this year was a testament to the power of creativity and individuality in
Niche over Mainstream
Light over Darkness, good over evil, and knowledge over ignorance. Diwali, the Festival of Lights, celebrates this narrative of triumph that deeply resonates with everyone, inspiring families to come together and celebrate with joy and hope. As people prepare for the festivities, fashion plays a pivotal role. Whether attending a
piqit picks: Photographers Shaping the Indian Fashion Space
Trend Report 2 - Indian Niche Brands
For all our piqit members, we want to conclude that this report highlights the trends of the second quarter of 2024 and provides invaluable insights into the dynamic landscape of Indian fashion. As you can see above, this comprehensive analysis reveals earthy colors as the most featured color tone, wrap/