Trend Report - Indian Niche Brands

For all our piqit members, we want to conclude that this report highlights the trends of early 2024 and provides invaluable insights into the dynamic landscape of Indian fashion. As you can see above, this comprehensive analysis reveals blue as the most featured colour, denim as the most popular choice of fabric, corset tops & deconstructed garments as popular styles as well as abstract and chequered as the most featured patterns of the season. In terms of design details, pleats are used by 11 of the brands among the 16 brands that have been analyzed. Finally, we are happy to say that the relaxed fit is trending among most niche brands, compared to the usual skinny fit or last year's popular fit which was the exaggerated loose fit.

We will be keeping you updated on the latest trends based on other undiscovered as well as popular brands based in India. Plan your next wardrobe with ease and get ready to be a trend-setter!