Trend Report 2 - Indian Niche Brands

For all our piqit members, we want to conclude that this report highlights the trends of the second quarter of 2024 and provides invaluable insights into the dynamic landscape of Indian fashion. As you can see above, this comprehensive analysis reveals earthy colors as the most featured color tone, wrap/ overlap as the most popular choice of style, asymmetrical and paneling as the most featured style and technique, and stripes and conversational as the most featured print and patterns of the season. In terms of design details, gathers are used by 80% of the brands that have been analyzed. Finally, we are happy to say that the boxy fit shirt and the cut-out detail are trending amongst most niche brands, compared to the usual skinny fit or last year's popular fit, the exaggerated loose fit.

We will be keeping you updated on the latest trends based on other undiscovered as well as popular brands based in India. Plan your next wardrobe with ease and get ready to be a trend-setter!