Niche over Mainstream
Light over Darkness, good over evil, and knowledge over ignorance. Diwali, the Festival of Lights, celebrates this narrative of triumph that deeply resonates with everyone, inspiring families to come together and celebrate with joy and hope. As people prepare for the festivities, fashion plays a pivotal role. Whether attending a family gathering, participating in pujas, or celebrating with friends, choosing the right outfit can be tricky. You're not alone if you’ve found yourself debating whether to wear a flowy lehenga or an embellished saree after a night of indulgence. This festive season piqit invites you to immerse yourself in a curated selection of niche designer brands that beautifully captures the essence of the festivities.
Urvashi Kaur focuses on traditional Indian craftsmanship with a modern, practical approach. Her festive collection features handwoven fabrics and simple prints including block print, leheriya, and tie and dye adding a festive flair that captures the spirit of the festival. With vibrant tones and a wide array of silhouettes ranging from boxy fits to anti-fit, her comfortable and versatile designs are, suitable for festive gatherings. Urvashi focuses on understated style, offering pieces that can be layered and customised for a personal touch, making it ideal for those who prefer a straightforward, modern take on festive dressing.
AMPM – 'Qubool' is the brand’s festive edit collection, which combines luxurious fabrics and a mix of dreamy and practical designs. The collection features design techniques like quilting, pleating, and mindful draping along with metallic tones and vibrant colours . Featuring light silks, rich brocades, and chanderi, with delicate motifs of flora and fauna, the fluid silhouettes and intricate details ensure comfort making it a perfect choice for the festive season.
Graine’s designs embody an artistic elegance that is very experimental and edgy. They explore different materials and combine nature-inspired silhouettes with a refined, minimalistic aesthetic. Each piece has an organic shape and texture, making them feel both luxurious and classy. The brand’s palette is a refreshing contrast with a lot of metallic accents to the traditional vibrant hues of the season. With a focus on comfort and intricate detailing, Graine’s creations capture the essence of Diwali – graceful, timeless, and luminous.
The Festive Edit collection from Nouria features fluid-fit practical designs, in a variety of rich fabrics and bold colours. This collection includes garments that are suitable for various festive occasions. Each piece showcases attention to detail through unique prints and subtle embellishments. The collection is designed for those seeking a balance between style and wearability, where simplicity meets significance.
The Pixel collection from Saaksha & Kinni emphasises prints, bold colours, geometric patterns, and stone embroidery. This collection showcases a range of garments that blend contemporary aesthetics. Each piece in the Pixel collection features unique detailing, such as striking prints and innovative cuts, making them suitable for a variety of occasions. The designs are versatile, allowing for easy styling across different events. With a commitment to combining style and functionality, the Pixel collection is ideal for those looking to make a statement while enjoying the practicality needed for everyday wear.
Embrace the richness of tradition in style. Whether you prefer the understated elegance of Urvashi Kaur, the luxurious fabrics of AMPM, the artistic edge of Graine, the practical yet stylish offerings from Nouria, or the bold prints of Saaksha & Kinni, these collections allow you to celebrate Diwali in a way that aligns with your values. Shop niche, this Diwali.
Credits - All the images above are taken from the brands mentioned in the blog and Payal Khandwala.
